Department Media & Mass Communication

Department Media & Mass Communication

The world has experienced an extraordinary and unparalleled surge in communication technology and media. Traditional boundaries have dissolved, and the entire global community appears to have united as one cohesive entity. In this context, the significance and desirability of mass communication, both as an academic discipline and a career choice, become evident.

Mass communication extends beyond journalism's confines. It has evolved into a modern, all-encompassing reality that touches every facet of human life. What's particularly noteworthy is the transformation in how people engage with mass media. Activities that were once considered mere hobbies have evolved into full-fledged career options. Professions in mass communication offer not only lucrative remuneration but also an immense sense of job satisfaction and a platform for expressing creativity.

The Department of Media & Mass Communication stands as an energetic academic center dedicated to equipping students with a comprehensive grasp of media and communication theories, along with essential practical skills. Our curriculum spans a broad spectrum, encompassing disciplines such as journalism, broadcasting, advertising, public relations, digital media, and more. Our primary focus is on delivering hands-on experience, fostering interdisciplinary learning, and providing industry-relevant training to empower students for thriving careers in the continually evolving media industry.

Our commitment lies in blending innovative practices and cutting-edge technology with traditional teaching methods to nurture proficient global citizens. Notably, we hold a unique distinction as one of the rare private institutions in our state and nation, offering a comprehensive graduate program.

Within our academic offerings, we provide a diverse range of programs, spanning from undergraduate to doctoral levels. These include the Bachelor of Journalism and Mass Communication (BJMC), Master of Journalism and Mass Communication (MJMC), Doctor of Philosophy (PhD), and various diploma programs.

We have Rajasthan’s one of the best and most advanced Hi-tech Media studios, which stands as one of the best in the state’s education system. Additionally, our department operates an in-house printing press, providing our students with multifaceted experiences, including interviewing celebrities and covering relevant events on professional sets.

We strongly emphasize the primacy of hands-on experiences, interdisciplinary learning, and training that aligns with the dynamic needs of the media industry. Our ultimate aim is to prepare students for flourishing careers in the ever-evolving and fast-paced world of media.

History of the Department

Established with a vision to bridge academic learning and industry requirements, the Department of Media and Communication started its journey in 2012. Over the years, we have continuously evolved our curriculum, methodologies, and industry collaborations to stay ahead in media education.

Over the years, the department has carved its niche in the academic landscape. We have consistently adapted to the evolving needs of the media industry, staying at the forefront of media education. This adaptability is a testament to our commitment to excellence.

We have consistently evolved our academic programs to align with industry trends and technological advancements. We have introduced modern curricula that encompass various aspects of media and mass communication, ensuring that our students are well-prepared for the challenges of the digital age.

We take immense pride in our technological initiatives. The establishment of a state-of-the-art Hi-tech Media studio marked a significant milestone in our history. This studio has become a hub for creative expression, enabling students to explore and experiment with cutting-edge media technologies.

In addition to traditional teaching methods, we have incorporated innovative learning experiences. Our in-house printing press provides students with practical exposure to print media and journalism while also opening the channels of interviewing and coverage of real-time significant events, enriching their real-world understanding of media operations.

Throughout our history, we have prioritized hands-on experience, interdisciplinary learning, and industry-relevant training. This commitment has been the cornerstone of our approach, ensuring that our students are well-prepared for the dynamic and fast-paced media landscape.

As we continue to build on our legacy, our department remains committed to pushing the boundaries of media education, fostering innovation, and preparing our students to excel in an increasingly complex and global media environment.

Vision

Our vision is to be a pioneering institution in media and communication education, recognized for producing competent professionals with a global perspective. We aim to empower our students with knowledge, practical skills, ethical values, and a deep understanding of various facets of media in the ever-evolving landscape of industry trends.

Mission

The mission of the Department of Media & Mass Communication is to:

• Offer high-quality education that integrates theoretical knowledge with practical skills, enabling students to excel in the media industry.
• Encourage research, creativity, and innovation among faculty and students, contributing to the advancement of media theories and practices.
• Inculcate strong ethical values, social responsibility, and a commitment to unbiased and accurate communication with our students.
• Establish strong partnerships with media organizations and industry experts to facilitate experiential learning, internships, and job placements for our students.
• Foster an inclusive learning environment that values diversity of perspectives, ensuring representation and empowerment of underrepresented voices in media.